Our mission
At Marketing Second, we empower you to confidently and effectively manage your marketing in-house, leveraging your existing team structure—even without prior marketing knowledge.
Through strategic guidance, practical tools, and role-based training, we help align your staff's secondary marketing responsibilities with core business goals and maximize the ROI of your marketing efforts.
About
Eric Schech, The Owner
With over 20 years of experience in integrated marketing communications and business development, Eric Schech is a strategic leader known for driving brand growth, customer loyalty, and business success.
As the Director of Product Marketing and Digital Media at an international aviation software company, he has played a pivotal role in scaling the business, aligning marketing and sales efforts, and spearheading digital content initiatives.
He holds a Bachelor of Arts in Integrated Marketing Communications from Southeastern Louisiana University and continues to innovate at the intersection of marketing, technology, and business development.
Eric has extensive experience in B2B and B2C marketing, digital strategy, and hands-on business operations.
With expertise in SEO, CRM, content creation, AI tools, and more, he empowers businesses to expand their market reach and stand out by maximizing the potential of their existing teams.
Eric blends marketing and business insights to empower teams of all skill levels and inspire purpose-driven marketing.
A problem solver at heart, Eric thrives on tackling complex challenges with creative solutions.
His ability to help businesses work more efficiently, stay competitive, and drive measurable growth positions him as a trusted advisor for businesses looking to refine their marketing efforts and achieve measurable results.
Call to Action
Many businesses assign essential marketing responsibilities to staff whose primary roles are outside of marketing. Eric helps bridge that gap by educating and upskilling non-marketers, providing them with the knowledge, tools, and confidence to execute effective marketing strategies.
Through practical training in marketing concepts, content creation, digital tools, and strategic planning, he empowers individuals to take control of their marketing efforts without trial-and-error guesswork. His guidance transforms marketing from a secondary weakness into a core strength within your organization—equipping your in-house staff with the skills to operate as effective marketing leaders.
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